This SEO dashboard app is not yet deployed to a domain, and being worked on nights and weekends in my local dev environment. My current plan is to fine tune this app for my own SEO tracking and research capability.
Key Features & Functionality
Core SEO Capabilities
- Keyword Position Tracking: Real-time position monitoring of search results, using Google as a baseline
- Location-Based Search: Geotargeted ranking tracking by zip code, city, state, or country
- Historical Trend Analysis: Long-term ranking performance with trend visualization
- Site Audit: Technical page audit for site URLs that need inspection
- Competitor Analysis: Competitor ranking analysis based on position ranking
- Bulk Operations: Mass keyword imports and batch ranking updates
Advanced Analytics Integration
- Traffic Analytics: Comprehensive visitor behavior and conversion tracking
- Keyword Research: Track rankings over time that are saved to each user’s account
- Custom Reporting: Automated PDF report generation with charts and insights
- Self-Hosted Matomo: Privacy-focused web analytics with custom event tracking, currently used to analyze app traffic on local network
Enterprise Infrastructure
- Private Search Engine: SearXNG integration for unlimited, untracked search queries
- Secure Data Storage: MySQL database with encryption and backup systems
- API Integration: Google Custom Search API with fallback mechanisms
- User Management: Multi-user support with authentication and authorization
Technology Stack
Frontend Technologies
- Vanilla JavaScript (ES6+): Modern JavaScript with async/await, modules, and classes
- Responsive CSS3: Mobile-first design with Flexbox and Grid layouts
- Progressive Web App: Single-page application with client-side routing
- FontAwesome Icons: Professional iconography throughout the interface
Backend Technologies
- Node.js & Express.js: RESTful API server with middleware architecture
- MySQL & Sequelize ORM: Robust database layer with migrations and relationships
- Passport.js Authentication: Secure user sessions with bcrypt password hashing
- JWT & Express-Session: Token-based and session-based authentication
- Winston Logging: Comprehensive application logging and error tracking
DevOps & Infrastructure
- Docker Compose: Multi-container orchestration with service isolation
- Nginx Reverse Proxy: HTTPS termination and load balancing
- SearXNG: Self-hosted meta-search engine for privacy
- Matomo Analytics: Self-hosted web analytics platform
- Valkey/Redis: High-performance caching layer
Security & Performance
- Helmet.js: Security headers and CSRF protection
- Express Rate Limiting: API throttling and abuse prevention
- CORS Configuration: Cross-origin resource sharing management
- SSL/TLS Encryption: End-to-end encryption for all communications
- Environment Variables: Secure configuration management
Technical Skills Demonstrated
Full-Stack Development
- Frontend Architecture: SPA design patterns, client-side routing, state management
- Backend API Design: RESTful endpoints, middleware chains, error handling
- Database Design: Normalized schemas, relationships, indexing strategies
- Authentication Systems: Multi-strategy auth, session management, security
Modern JavaScript Development
- ES6+ Features: Arrow functions, destructuring, template literals, modules
- Async Programming: Promises, async/await, error handling patterns
- DOM Manipulation: Event delegation, dynamic content updates, form validation
- API Integration: Fetch API, error handling, request throttling
DevOps & System Administration
- Containerization: Docker multi-stage builds, service orchestration
- Reverse Proxy Configuration: Nginx SSL termination, load balancing
- Database Administration: MySQL optimization, backup strategies
- Monitoring & Logging: Application metrics, error tracking, performance monitoring
Security Best Practices
- Input Validation: Server-side validation, SQL injection prevention
- Authentication Security: Password hashing, session security, CSRF protection
- Data Encryption: At-rest and in-transit encryption
- Privacy Compliance: GDPR-ready data handling, user consent management
Performance Optimizations
Frontend Performance
- Lazy Loading: Dynamic content loading and pagination
- Request Deduplication: Prevents duplicate API calls
- Caching Strategies: Browser caching and local storage utilization
- Mobile Optimization: Responsive design with touch-friendly interfaces
Backend Performance
- Database Optimization: Query optimization, connection pooling
- API Rate Limiting: Prevents abuse and ensures fair usage
- Caching Layer: Redis/Valkey for high-performance data caching
- Efficient Data Structures: Optimized algorithms for large datasets
UI/UX Design
Modern Interface Design
- Professional Dashboard: Clean, intuitive administrative interface
- Data Visualization: Interactive charts, trend indicators, status badges
- Responsive Design: Seamless experience across desktop, tablet, and mobile
- Accessibility: WCAG-compliant design with keyboard navigation support
User Experience Features
- Real-Time Updates: Live data refresh without page reloads
- Contextual Help: In-app guidance and documentation
- Bulk Operations: Efficient workflows for managing large datasets
- Export Capabilities: PDF reports and data export functionality
Development Practices
Code Quality
- Modular Architecture: Separation of concerns, reusable components
- Error Handling: Comprehensive error boundaries and graceful degradation
- Code Documentation: Inline comments and comprehensive README files
- Version Control: Git workflow with feature branches and releases
Testing & Quality Assurance
- Input Validation: Client and server-side validation
- Error Recovery: Graceful error handling and user feedback
- Cross-Browser Compatibility: Tested across major browsers
- Performance Monitoring: Real-time performance metrics and optimization
Deployment & Scalability
Production-Ready Features
- Environment Configuration: Separate dev/staging/production configs
- Automated Backups: Database and application state backups
- Health Monitoring: Container health checks and service monitoring
- SSL/HTTPS: Production-grade security certificates
Scalability Considerations
- Microservices Architecture: Containerized services for horizontal scaling
- Database Optimization: Indexed queries and connection pooling
- Caching Strategy: Multi-layer caching for improved performance
- Resource Management: Memory and CPU optimization for production
Business Value
This project demonstrates the ability to architect and implement enterprise-grade web applications with complex data relationships, real-time updates, and scalable infrastructure. The combination of modern web technologies, security best practices, and performance optimizations showcases full-stack expertise in web development. The project’s emphasis on data privacy, self-hosting capabilities, and comprehensive feature set makes it particularly relevant for businesses requiring GDPR compliance and complete control over their SEO data and analytics.